As much as we want every sales cycle to be smooth from the first touch to renewal, we know that there can be bumps along the way. What do we do when a prospect stops responding to our follow-up emails? We get creative. Joining us on the show today is founder of The Bot Lab and long-time Drift...

On this show, we've covered how email, chat, video, and content can start, and continue, conversations. But despite all these strategies, there's still one area of marketing that hasn't been uncovered: events. Whether digital or in-person, events are great talking points to bring up with...