Curiosity, exclusivity, brevity, and promise. These are the four nouns Eddie Shleyner keeps top of mind whenever he writes a subject line. As the founder of VeryGoodCopy.com - a copywriting blog and newsletter boasting some 31,000 subscribers - it's safe to say that Eddie knows a thing or two about how to write a hook that will start a conversation. This episode of Conversation Starters focuses on the importance of a good hook. Because whether it's the opening line of a movie, the first sentence in a book, or the first message from a chatbot, those first few words are critical to determining how long your audience engages with your brand. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era. You can connect with Sammi, Eddie, and the Drift Podcast Network on Twitter @sammireinstein, @VeryGoodCopy, and @DriftPodcasts.