Last week, we focused on taking artificial intelligence (AI) out of its black box. This week, we're highlighting why artificial intelligence isn't a nice-to-have, but a must-have, in today's digital landscape. On this episode, Sammi is joined by Paul Roetzer, the co-founder and CEO of Marketing Artificial Intelligence Institute, an online institute that educates modern marketers on the potential of AI and connects them with AI-powered technologies. He and Sammi discuss how the past two years have forced marketers and sellers to adopt AI, what a good artificial intelligence experience looks like, and how all go-to-market teams can (and should) align around artificial intelligence. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era. You can connect with Sammi, Paul, and the Drift Podcast Network on Twitter @sammireinstein,@paulroetzer, and @DriftPodcasts.