With a name like Conversation Starters, it's no wonder why we've been talking a lot about how to have the right conversations on this show. But the reality is that many conversations take place on a website before that human-human phone call, in-person meeting, or video chat takes place. That's why a contextualized, personalized playbook strategy is so critical to your website experience. Kris Borja is the Director of Conversational Marketing at Digital Reach Agency - a B2B internet marketing agency built for demand generation. He spends most of his day aligning his clients' goals to a Drift chat strategy. In this episode, Kris explains why auditing your playbooks is critical to chat success, the playbook myths he's debunked through routine auditing, and he shares' the #1 deliverable that will help you make sure you're having the right conversations with your prospects at the right time. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era. You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts and Kris on LinkedIn.