Internal marketing and employee advocacy help companies leverage each team member's online visibility to raise brand awareness. However, I've found that facilitating this process sometimes means that employees risk losing their personal brands. I've been mulling over this risk for a while. I...

One of the most common pieces of marketing advice is to reach your audience where they are, and it makes sense. You wouldn't go to a molehill to find a dolphin. But what tends to happen is that brands focus a lot on the popular (and most obvious) channels for content distribution, which leads to...