Internal marketing and employee advocacy help companies leverage each team member's online visibility to raise brand awareness. However, I've found that facilitating this process sometimes means that employees risk losing their personal brands. I've been mulling over this risk for a while. I was delighted to discover Lia Zneimer while scrolling through LinkedIn one day. Her posts demonstrated a keen sense of connecting her personal brand with her employer's brand. Here's a breakdown of...

One of the most common pieces of marketing advice is to reach your audience where they are, and it makes sense. You wouldn't go to a molehill to find a dolphin. But what tends to happen is that brands focus a lot on the popular (and most obvious) channels for content distribution, which leads to missed opportunities. Yes, you should be on the obvious social media channels but are there other platforms you can creatively leverage to expand your reach? Crystal Waddell, founder of CW Media and...

Jess Cook is the Head of Content at LASSO and co-host of an amazing podcast called "That's Marketing, Baby!". She and I had an interesting conversation about what big picture thinking looks like in content marketing. Jess shares some fantastic insights about how content should tell the brand's story, how that ties in with business goals, and what B2B brands can do to truly stand out in a sea of sameness. Connect With Jess https://bit.ly/3ToUmrC Listen to That's Marketing,...

Content marketing managers sometimes struggle with building strong teams. Sara has managed content marketing teams throughout her career and that's why I invited her on this podcast to discuss the topic. She's now the Director of Operations at Audience Ops and has a few tips to share on building a thriving content marketing team that works well together.

I am a strong advocate for customer research because it provides rich insights about what a brand's customers want (and expect) from the brand's content. The challenge is seamlessly aligning customer research with content strategy. That's why I invited Adrienne Barnes to chat with me. She's been helping brands create content strategies from customer research for several years. There's so much to learn! Here's what we discussed: - How To Get Customer Research To Align With Content...

If you follow me on LinkedIn or have watched most of my Youtube videos, you'll realize that I fervently believe in customer research. It's the foundation of any good marketing strategy. So, I invited Claire Suellentrop, co-founder of Forget the Funnel, to join me for a discussion on customer research within the context of customer-led growth. On the Forget the Funnel website, customer-led growth is defined as "a strategic approach that leverages customer insights to qualify and quantify...

Melanie Deziel is the author of The Content Fuel Framework, a book that provides a framework for developing 100 content ideas. She shares her proven recipes for coming up with brilliant content ideas during our chat.