Jess Cook is the Head of Content at LASSO and co-host of an amazing podcast called "That's Marketing, Baby!". She and I had an interesting conversation about what big picture thinking looks like in content marketing. Jess shares some fantastic insights about how content should tell the brand's story, how that ties in with business goals, and what B2B brands can do to truly stand out in a sea of sameness. Connect With Jess https://bit.ly/3ToUmrC Listen to That's Marketing, Baby! https://apple.co/3Z39k7I