I am a strong advocate for customer research because it provides rich insights about what a brand's customers want (and expect) from the brand's content. The challenge is seamlessly aligning customer research with content strategy. That's why I invited Adrienne Barnes to chat with me. She's been helping brands create content strategies from customer research for several years. There's so much to learn! Here's what we discussed: - How To Get Customer Research To Align With Content Strategy - Fitting In A Content Audit - How To Choose Customers For Customer Interviews - Aligning Customer Research With Keyword Research - How To Measure Brand Awareness