One of the most common pieces of marketing advice is to reach your audience where they are, and it makes sense. You wouldn't go to a molehill to find a dolphin. But what tends to happen is that brands focus a lot on the popular (and most obvious) channels for content distribution, which leads to missed opportunities. Yes, you should be on the obvious social media channels but are there other platforms you can creatively leverage to expand your reach? Crystal Waddell, founder of CW Media and the Simple and Smart SEO Show, explains the power of Pinterest in this podcast episode. Although Pinterest is primarily used by B2C, D2C, and e-commerce brands, there are also B2B marketing opportunities. Here are three of the top insights I got from this fun conversation: 1. Pinterest content can still be found several years after being published 2. Matching your website keyword strategy with your Pinterest keyword strategy can increase your visibility on search engine results pages (SERPs) 3. B2B brands can couple Pinterest ads with their organic B2B strategy Check out Crystal's Simple and Smart SEO Show. https://www.simpleandsmartseo.com/