Business ownership can be the most rewarding way to express who you are – you get to do meaningful work, live your values, and create beautiful things or offer helpful services. At the same time, it can be an epic self-development quest that you probably didn't even realise you were signing up for (I certainly didn’t). There’s no way to create a business that is risk-free, which means that self-doubt is often waiting around every corner. Listen in for five reasons why business can feel so freakin' hard, and what you can do about it! If you’re looking for support as a business owner, Bravehearts is a new programme inside of Self-belief School, specifically for business owners. This is low/no content - just coaching and co-working to support you to complete a business goal before Christmas! We start 6th November. Get access by signing up to Self-belief School right here: https://selfbelief.school/enrol/#bravehearts QUOTES   ‘We think we're just showing up and selling our beautiful work and getting to create a meaningful job for ourselves. But actually, you are going against everything you've been told will keep you safe.’ ‘As kids we heard, “do what you're told”. And as adults, we're looking to know the invisible rules of how to be an adult. We end up crowdsourcing our decision-making. And this is because we just aren't shown… how to trust our inner knowing’ ‘People are going to unfollow, unsubscribe, disagree with you. These are all just everyday, neutral choices that people make. If we have untended attachment needs, we can make any of these things mean that we are being rejected.’