Picture this, you’re having a conversation with your favorite client—the one who gets what you do, respects you as a business person, and appreciates all you have to offer. This isn’t just a fantasy but a reachable reality when you focus on understanding your ideal client avatar (ICA).  When you understand your ICA at its core, you’re able to reach the right people, with the right message, at the right time and work with people you’re perfectly aligned with. In this post, I’ll be sharing how you can do that—and it all starts with the three things you absolutely must know about your ICA. That's what we're uncovering in this episode! 👉 Grab my free worksheet to nail down your Ideal Client Avatar here: https://one6creative.com/freebie-ideal-client-avatar Here’s a glance at this episode… [00:57] Introduction to the topic [02:32]  The importance of knowing your Ideal Client[04:08] The PON formula: Pain, Objections, Needs [04:22] P - Pain Points or Problems - What they want to solve with what you are offering [07:05] O - Objections - The things that may stop your clients from buying from you or working with you [09:58] N- Needs. This is their ‘dreamland’ - their happy place.[11:44] 4 questions to ask your clients[13:30] Free worksheet to take your ICA research to the next level 🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.