Have you ever found it challenging to get yourself out there and you feel a bit lost on where to start or how to bring real value to the table? In this episode, I had the chance to sit down with Steph Wurton, Leadership and Visibility Coach, known for her rule-breaking approach and her dedication to living the "whole damn vibe" in life and business. Her expertise lies in empowering individuals to boost their self-assurance and achieve significant visibility without tethering themselves to...

I recently had a fantastic conversation with my client, Tarzan Kay, an email marketing expert, helping businesses owners generate sales using story driven emails. During our chat, Tarzan opened up about her rebrand journey, why she decided to give her brand a makeover, and the incredible impact it had on her business. She even spilled the beans on how she ended up choosing to work with yours truly! Now, if you're a business owner and the idea of rebranding has been on your mind, this...

Some of the best lessons in life come from experience. Would you agree?  I'm sharing the 5 things I would do differently if I had the chance to start my design career all over again. Trust me, I learned some valuable lessons along the way, and I'm here to save you from making the same mistakes. From getting clear on her offer to understanding my target audience, the golden nuggets I’m sharing with you in this episode are sure to inspire and provide actionable steps for anyone looking to...

If you've ever wondered why you're not attracting clients despite working tirelessly, it might be because you're investing your time in the wrong areas. In this episode, I’m giving you five honest (and borderline brutal) truths about why your design business may not be doing so well.  Spoiler alert: it’s not the market.  It's what you're doing or failing to do that's impacting your business.  Tune in to this episode as we dive into the potential roadblocks that could be keeping you from...

Ever wondered how AI can supercharge your design business? In today's episode, we're pulling back the curtain on the AI tools that are revolutionizing the way I work. From streamlining processes to automating tasks, AI is not the future—it's the now.  But don't worry, this isn't a doom-and-gloom episode about robots taking our jobs. Instead, we're exploring how to leverage AI to work smarter, not harder. Tune in to discover the tools that are making me more efficient, and learn why now is...

Earlier this year, I collaborated with Ran Segall from Flux Academy to create a freelance course called Freelance Ignite as well as some content for their YouTube channel.  I'm bringing some of that content to my podcast to discuss the five common mistakes designers make when trying to attract more clients, and how to avoid them in your own business. Even if you've made these mistakes in the past, it's never too late to pivot and improve your approach. Take this as your sign to make...

Picture this, you’re having a conversation with your favorite client—the one who gets what you do, respects you as a business person, and appreciates all you have to offer. This isn’t just a fantasy but a reachable reality when you focus on understanding your ideal client avatar (ICA).  When you understand your ICA at its core, you’re able to reach the right people, with the right message, at the right time and work with people you’re perfectly aligned with. In this post, I’ll be sharing how...

I'm really pumped to have Eva Couto join us in this episode! Eva is one of my very first Breakthrough Designer students. She's all about helping badass business owners stand out with branding that's both bold and strategic, making it 100% unique. Imagine being able to flaunt your business to the world, knowing there's nobody quite like you out there! Eva also got some practical tips and exercises lined up that you can totally use to bring out your own business's unique personality. So, get...

We're taking a trip back to February 2021, when I was celebrating five years on this wild business ride! I'm about to spill the beans on the 8 pieces of advice that, honestly, I'm pretty glad I didn't just nod along to. And it's all up to you, really – whether you want to take these and run with them. Here’s a quick rundown of the episode… [00:05] This episode is from the Archives as I used to have a different podcast with a different name.[00:38] Even this was recorded in February of 2021,...

If you clicked on this episode, it's likely you're not feeling 100% confident about your prices. No worries, I totally get it! We all want a little validation and someone to tell us it's cool to up our prices. So in this episode, I'll be sharing six signs that'll tell you, "Hey, it's time to raise those prices!" Here’s a quick rundown of this episode… [01:03] It’s time to up your prices![02:01] Sign #1[02:47] Sign #2[04:29] Sign #3 [07:30] Sign #4 [10:05] Sign #5[11:52] Sign #6 🖤 Follow...

Today we’re talking about a topic that often feels quite taboo, but everyone loves hearing about - Money! At the beginning of my journey, money used to make me super uncomfortable but I quickly realized I needed to get comfortable with it in order to grow my business. So in this episode I talk about money mistakes that many designers make, the mistakes I made myself, and of course I share the lessons that came with it. Here’s a quick rundown of this episode… [01:10] Let’s talk...

If you're a service-based business then chances are, at some point or another, you thought to yourself: "How can I scale my business without working 24/7?" You're not alone my friend! As service providers, we get seriously involved in doing the best possible work for our clients, but the 1-on-1 model isn't always easy to scale. That's why in this episode, I'm sharing with you 5 different ways you can diversify your income and scale to a whole new level. Mentioned in this...

This is a highly requested episode where I share the behind the scenes of the latest launch of my signature business program for designers called The Breakthrough Designer. With every launch comes a lot of lessons learned, and I am sharing them all with you today! I am also talking about what we are doing differently for the next launch of The Breakthrough Designer which is happening in October 2022! Here’s a quick rundown of this episode… [03:14] All about the TBD April’22...

When was the last time you connected with your past client? When was the last time you asked them for a referral? If you're having trouble answering this question then this episode is for you! Your past clients are an amazing source of referrals but many business owners tend to forget about that because they're so busy chasing the next lead. In this episode, I'm sharing two simple scripts to help you ask your past clients for a referral and reignite the relationship. Here’s a quick...

The journey to becoming an entrepreneur and running your own business is a bumpy, rocky, and unpredictable road. And, if you've heard my story, then you know that I quit my secure 9-5 corporate job as a Marketing Director without any kind of backup plan... ... and the result? Well, let's just say that I got to hit all those roadblocks and bumps pretty hard and learn these lessons the hard way. In this episode, I'm sharing with you the 7 things that I just wish I knew before starting my own...

In this episode, I'm sharing with you my journey of how I quit my corporate career for... for nothing! I quit without a backup plan but with a strong feeling of what I wanted to pursue in this life: freedom. This is my imperfect journey, full of bumps and lessons learned, from undervalued "pixel pusher" to a confident agency owner, business educator and tech founder. Here’s a quick rundown of this episode… [03:16] The beginnings of my entrepreneurial career[06:16] What I value most in...

Welcome to the Create to Convert Podcast!  My existing listeners will know that this isn’t a new podcast, just a makeover. And for everyone who’s new - thank you for being here, in this episode I will give you a quick introduction.  I am Gigi, a designer, tech founder, mama and business educator and I am here to help you skip the years of trial and error and teach you the ins and outs of running a profitable business that you love. Here’s a quick rundown of this episode… [01:42] A...