1 of 3. If you had to pick ONE THING that sets great communicators apart from the masses... what would it be? Empathy? Charisma? Brevity? While all of those are important and valuable, I will go on record and state that those PALE in comparison.... To Humor. Those in possession of humor are more effective in ALL things. Better at sales, better at conversations, able to get out of speeding tickets and more. Join me on this series as I'm shepherded along by Peter McGraw and Joel Warner as they deeply dive into.. What makes things funny. Also- if you can hold out to the third episode of this series.... there's a special surprise.