Description
Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)
Guests:
Matt Potter (John Brown Media Group | Chief Content Officer)
Lebo Lekoma (Sea Monster | Head Client Service)
For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look at where the experts think it's going in, The Future of Digital Content Marketing.
Digital content expert and host Sarah Browning-de Villiers, Chief Content Officer at Machine, discusses the latest digital content marketing trends and innovations with London based Matt Potter and Cape Town-based Lebogang Lekoma. Matt is the Chief Content Officer at John Brown Media Group while, Lebogang heads up Client Service at Sea Monster, a specialist agency in gamification, animation, AR and VR.
Listen to the panel discuss new mediums and channels and how you can create digital content that resonates with Gen Z audiences. We also delve into what brands and agencies need to be harnessing to be ahead of the curve and take a look at our cookieless future and the role digital content marketing has in building 1st-party databases.
Demonstrating and proving impact of content marketing down the funnel.
Host:
Clare Trafankowska (MD/iProspect)
Guests:
Megan Singh (Business Intelligence/New Media)
Marnus Nieuwoudt (Content/Machine)
In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast...
Published 11/04/21
How purpose can supercharge a brand's content marketing strategy.
Host:
Zodwa Kumalo (Arena)
Guests:
Noxolo Mafu (Creative Lead | BrandStudio 24.com)
Pride Maunatlala (Founder | ar.che.ty.pal)
In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Noxolo Mafu...
Published 10/06/21