Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: Matt Potter (John Brown Media Group | Chief Content Officer) Lebo Lekoma (Sea Monster | Head Client Service) For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look at where the experts think it's going in, The Future of Digital Content Marketing. Digital content expert and host Sarah Browning-de Villiers, Chief Content Officer at Machine, discusses the latest...

Demonstrating and proving impact of content marketing down the funnel. Host: Clare Trafankowska (MD/iProspect) Guests: Megan Singh (Business Intelligence/New Media) Marnus Nieuwoudt (Content/Machine) In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast mini-series, you can discover what content marketing success should look like as Clare Trafankowska, Managing Director of iProspect and Vizeum, discusses key content marketing measuring points with New Media...

How purpose can supercharge a brand's content marketing strategy. Host: Zodwa Kumalo (Arena) Guests: Noxolo Mafu (Creative Lead | BrandStudio 24.com) Pride Maunatlala (Founder | ar.che.ty.pal) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Noxolo Mafu Creative Lead at BrandStudio 24.com and Pride Maunatlala, Founder of ar.che.ty.pal, talk to host Zodwa Kumalo, Group Native and Branded Content Editor at Arena Holdings about the significant difference...

Identify your target audience and create a content marketing strategy. Host: Anelde Greeff (Co-founder & Chief Content Officer | 2Stories) Guests: Brendan Cooper (Content Director and Strategist | Cedar) Justine Drake (Content Director | John Brown Media) and Charne Munien (VMLY&R) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Brendan Cooper, Content Director and Strategist at Cedar, Justine Drake, Content Director at John Brown Media and...

Marketing mix interactions, building audiences and digital ecosystems. Host: Sarah Browning-de Villiers (Publicis) Guests: Gugu-Lisa Zwane-Johnson (Old Mutual) Zodwa Kumalo (Arena) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Gugu-Lisa Zwane-Johnson, Executive Head Marketing Public Affairs and Sustainability at Old Mutual and Zodwa Kumalo Group Native and Branded Content Editor at Arena Holdings, talk to host Sarah Browning-de Villiers, Chief...

Official definition, key principles and the content spectrum. Host: Emma Odendaal (Digital Director, John Brown) Guests: Mpume Ngobese (Co-MD Joe Public United) Natalie Pool (Content Design Lead at VMLY&R South Africa) and Riaan Wolmarans (Head of digital, Arena Holdings) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Riaan Wolmarans, Head of Digital at Arena Holdings, Mpume Ngobese, Co-Managing Director at Joe Public United and Natalie Pool,...

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