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Decoding Digital Content Marketing
IAB SA
The Interactive Advertising Bureau (IAB) is an advertising business organisation that develops industry standards, conducts research and provides legal support for the online advertising industry.
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Recent Episodes
Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)
Guests:
Matt Potter (John Brown Media Group | Chief Content Officer)
Lebo Lekoma (Sea Monster | Head Client Service)
For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we...
Published 11/11/21
Published 11/11/21
Demonstrating and proving impact of content marketing down the funnel.
Host:
Clare Trafankowska (MD/iProspect)
Guests:
Megan Singh (Business Intelligence/New Media)
Marnus Nieuwoudt (Content/Machine)
In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast...
Published 11/04/21
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