Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works
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Description
 Your questions, answered. Andres Glusman joins Janelle Amos to discuss the place experimentation has in the B2B marketing space. We cover topics like:  Is there such a thing as testing too much?  Do you need tech and tools to run experiments?  Is the juice worth the squeeze?  Leveraging experimentation vs abusing experimentation  Assess risk and concluding impact
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