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Diary of a first-time CMO
Entry 61: The 10% more mindset
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Description
The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
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Entry 60: Attracting talent
Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
Published 02/26/23
Entry 34: Redirection
What do you need to report on when you make the switch to demand gen? Alice unpacks splitting the funnel and getting your reporting in shape.
Published 02/26/23
Entry 33: Building a media machine
A lot of people are talking about building a media machine. Alice takes us through how she built one at Cognism.
Published 02/25/23
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