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Cognism
Diary of a first-time CMO
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
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Recent Episodes
The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
Published 02/26/23
Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
Published 02/26/23
What do you need to report on when you make the switch to demand gen? Alice unpacks splitting the funnel and getting your reporting in shape.
Published 02/26/23
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