The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.

Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.

What do you need to report on when you make the switch to demand gen? Alice unpacks splitting the funnel and getting your reporting in shape.

A lot of people are talking about building a media machine. Alice takes us through how she built one at Cognism.

B2B vs B2C marketing? Alice unpacks why she thinks the difference isn’t as great as some make out. We’re still marketing to humans!

Alice talks through the huge unlock of asking for an experimentation budget - and the path that set Cognism on towards a demand generation strategy.

Cognism’s speed to pivot is one of our chief advantages. Alice explains how she’s built this into the team, and how the ability to change has reaped huge rewards.

Cognism’s speed to pivot is one of our chief advantages. Alice explains how she’s built this into the team, and how the ability to change has reaped huge rewards.

Alice gives her advice for how to get hiring externally and outsourcing right. And how you can nurture that relationship into a closer working arrangement.

Alice gives her advice for how to get hiring externally and outsourcing right. And how you can nurture that relationship into a closer working arrangement.

Alice gives her advice for how to get hiring externally and outsourcing right. And how you can nurture that relationship into a closer working arrangement.

Alice gives her advice for how to get hiring externally and outsourcing right. And how you can nurture that relationship into a closer working arrangement.

Alice gives her advice for how to get hiring externally and outsourcing right. And how you can nurture that relationship into a closer working arrangement.

Alice talks about the benefits of taking time away from the busy day-to-day, to refocus and see with clearer eyes where your attention is most needed.

Alice breaks down tips on how sales and marketing can align their destinies under a demand gen focused strategy.

Do you give your team enough room to be creative? Alice talks on how she opens up space for her team to push the envelope with creative ideas.

Do you give your team enough room to be creative? Alice talks on how she opens up space for her team to push the envelope with creative ideas.

Do you give your team enough room to be creative? Alice talks on how she opens up space for her team to push the envelope with creative ideas.

An MVP approach to B2B marketing? Alice breaks down her thoughts on building the demand for something and THEN building to scale it.

An MVP approach to B2B marketing? Alice breaks down her thoughts on building the demand for something and THEN building to scale it.

An MVP approach to B2B marketing? Alice breaks down her thoughts on building the demand for something and THEN building to scale it.

How should a company set a strategy for its LinkedIn page? Alice breaks down how we approach the company page at Cognism.

Alice unpacks the four principles that guide the Cognism marketing team in its approach and its decision making.

Alice unpacks the four principles that guide the Cognism marketing team in its approach and its decision making.

Alice breaks down why B2B marketers should put so much stock in providing value with every activity they commit to.