The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.

Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.

What do you need to report on when you make the switch to demand gen? Alice unpacks splitting the funnel and getting your reporting in shape.