Writing a blog doesn’t have to be a daunting task. When I first started it would take me days. Now it typically takes under an hour to write a blog article. Having a system in place helps speed up the process substantially. I’ll outline how to write blog posts faster and more effectively by repeating a simple blog writing process. View the full article here: https://clearpath.online/resources/how-to-write-blog-posts-faster/

Six months ago, we created our YouTube channel and we have been posting content every single week. We thought we'd go over what we've done with the channel, what we've learned, and how much money we've made with it. That way we can give you an idea if having a YouTube channel would make sense for you. View the full article here: https://clearpath.online/resources/youtube-video-results-6-months/

Google Analytics is an amazing tool and can help with content marketing. But, it can be overwhelming in the beginning. We’ll go over seven important Google Analytics metrics that you’ll want to track for your blog. These metrics were originally put together with Universal Analytics in mind. But GA4 is the future of Google Analytics. So, I’ve updated this list of metrics that was originally intended for Universal Analytics and identified the corresponding GA4 metric to monitor. View the full...

To be successful, marketers need to be able to track their campaigns. One of the tools marketers can leverage to make that happen are UTM tags. Let’s discuss how to create a UTM code to track your marketing campaigns. View the full article here: https://clearpath.online/resources/how-to-create-a-utm-code/

Creating content takes time. That’s why you want to make sure you’re writing content that people want to consume. To do that, you need a keyword research system. We are going to walk through a simple process to find the keywords worth writing about. View the full article and download the free template here: https://clearpath.online/resources/keyword-research-system/

Google Search Console provides a wealth of information about your website. It is the tool Google leverages to communicate with webmasters. Search Console can notify you of issues and allows you to make requests of Google. It even reports crawl errors. Let’s discuss how to fix crawl errors using the Index Coverage report in Google Search Console. View the full article here: https://clearpath.online/resources/how-to-fix-crawl-errors/

The Bing Webmaster Tools are one of the few tools you want to setup on your website from the beginning. They are packed with insights, data, and tools that you can use to improve your website. And the data begins that day it’s setup, so even if you aren’t ready for it yet, start collecting the data. Here’s how to setup Bing Webmaster Tools. View the full article here: https://clearpath.online/resources/how-to-setup-bing-webmaster-tools/

Google provides a free tool for website owners to see potential issues and gain insights not available in Google Analytics. It’s called the Google Search Console. We’re going to walk through how to setup Google Search Console on your website. View the full article here: https://clearpath.online/resources/how-to-setup-google-search-console/

Digital marketing is always changing. When you’re busy it can be hard to stay current on algorithm updates and best practices. Here are some of the best digital marketing resources. Whether you want to stay up-to-date or you’re trying to learn digital marketing these will help. Here is the full article with links to all of the resources mentioned: https://clearpath.online/resources/best-digital-marketing-resources/ This episode originally aired in 2020. It has been updated for 2022.

It’s important to have a strategy for WordPress categories and tags so you are using them in a manner that makes sense for your readers. The technical aspect of adding categories and tags to a post in WordPress is straightforward. What’s much more complicated is understanding when and why to do it. So, I’m going to talk about strategy and how to decide which categories and tags to add to each article. Here’s a strategy for how to use categories and tags in WordPress. View the full article...

Everyone makes mistakes. And when it comes to SEO, it’s no different. There are ways you can self-sabotage your SEO efforts. Here are ten common SEO mistakes to avoid so you don’t hurt your search rankings. View the full article here: https://clearpath.online/resources/common-seo-mistakes-to-avoid/

We all know writing content based on keyword research is important. But, once you have your desired keyword, how should it be used in your content? Here’s how to optimize keyword placement in content. View the full article here: https://clearpath.online/resources/keyword-placement-in-content/

Creating consistent blog content is important. You know you need to create a content plan and write your content in batches. But, scheduling your blog post doesn’t mean it’s done. Once the article is published there are a few tasks you’ll want to do to further optimize your content. Here’s what to do after publishing a blog post. View the full article here: https://clearpath.online/resources/what-to-do-after-publishing-a-blog-post/

You don’t have to spend much time researching SEO before you come across advice to create meta descriptions. But what is a meta description, how do I write one, and how does it affect SEO? Here’s how to write a meta description for SEO. View the full article here: https://clearpath.online/resources/how-to-write-a-meta-description-for-seo/

So, here’s the problem. You’re doing all the things. You’ve done your on-page optimizations, you have a sitemap, you added internal links. But, you still have basically no traffic. Your numbers are embarrassing. How long does it take for SEO to start working? View the full article here: https://clearpath.online/resources/how-long-does-it-take-for-seo-to-start-working

What is the difference between new and returning users in Google Analytics? What do these metrics mean and what should you do with that data? Here is everything you need to know about new vs returning visitors in Google Analytics. View the full article here: https://clearpath.online/resources/new-vs-returning-visitors-google-analytics/

SEO isn’t something you can learn in one night. And although it can take several years to become an expert, there’s a lot of space between knowing nothing and knowing everything. So, how long does it take to learn SEO? Or, more specifically, how long does it take to learn enough SEO to grow an audience for your own blog? View the full article here: https://clearpath.online/resources/how-long-does-it-take-to-learn-seo/

Google Tag Manager and Google Analytics are two completely different tools. They don’t rely on each other. Yet, they do work well together when you choose to use both. Here’s the difference between Google Tag Manager vs Google Analytics. View the full article here: https://clearpath.online/resources/google-tag-manager-vs-google-analytics/

Adding hashtags to Instagram posts helps to increase the reach. It makes it easier for people to discover the content. The trick is to use the right hashtags for each post. That means, use the hashtags that are popular but not so popular that your post gets lost. And keep it relevant, don’t reuse the same hashtags for every post. Instead of choosing random hashtags, create a strategy to increase discoverability chances. Here’s an Instagram hashtag system you can follow. View the full article...

To see growth from SEO, you need a strategy. Understanding SEO basics and focusing on your target audience is a great start. But, to see growth you need a strategy that keeps you focused. Here’s how to make an SEO strategy with five easy steps. View the full article here: https://clearpath.online/resources/how-to-make-an-seo-strategy/

Collecting Google Analytics data is great, and important for all website owners. And when you first start out, sometimes simply collecting data is all you can handle without getting overwhelmed. Once a decent amount of data has been collected you need to start analyzing it in order to get a benefit. You need to make sense of the data and understand what story it’s telling in order to make improvements. An easy way to get started with analyzing your data is to focus on the Google Analytics...

What role does Quora play in digital marketing? Can Quora help with Search Engine Optimization (SEO)? Here are three ways how Quora can benefit your site. View the full article here: https://clearpath.online/resources/how-quora-can-benefit-your-site/

Getting natural backlinks to your website is one of the most difficult parts of Search Engine Optimization (SEO). And many consider backlinks to be a strong ranking factor. There is a tool called Help a Reporter Out (HARO) that can help streamline this process. Let’s dig into how to get HARO backlinks to improve SEO. View the full article with the links here: https://clearpath.online/resources/haro-backlinks/

One of the most challenging parts about blogging is being consistent. And consistency happens to be an important piece. One of the best ways to tackle this is to create a blog content calendar. We’ll go over everything you need to know to create a content calendar for your blog. View the full article and download the free template here: https://clearpath.online/resources/blog-content-calendar/