With so many shiny objects and moving parts, Q4 marketing campaigns can quickly go off the rails. I love a well-thought-out plan with tons of opportunity to engage your customers but I also want to make sure to avoid these common pitfalls. Tune in for the 5 most common mistakes eCommerce business owners make in their Q4 marketing and how to avoid them.    _______   Full Episode Show Notes http://ecommercebadassery.com/244   _______   Let's Connect Website:...

Are you making business harder than it has to be? If you're like most of the entrepreneurs I know... including myself, the answer is probably yes.    In this week's episode, I've diving into a few recent examples of how I see this show up in your business and what you can do about it going forward.   _______   Full Episode Show Notes http://ecommercebadassery.com/243   Holiday Podcast Episodes http://ecommercebadassery.com/holidaypodcast   The Lounge eCommerce...

Sales & promotions are a staple of Black Friday Weekend, but what if they don't make sense for your business?   Tune in to hear how you can still capitalize on the holiday season without running a sale and what you should consider before making that final decision.   _______   Full Episode Show Notes http://ecommercebadassery.com/242   Holiday Podcast Episodes http://ecommercebadassery.com/holidaypodcast _______   Let's Connect Website: http://ecommercebadassery.com Instagram:...

Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are.   I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business.   _______   Full Episode Show Notes http://ecommercebadassery.com/241   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate,...

If you haven’t already heard there are major changes coming to the Internet that are sure to change your ability to reach new and returning customers. More specifically, I’m talking about the release of iOS17 and the death of the 3rd party cookie. There are A LOT of technical things that go into this topic and a lot of variables at play. I’m going to do my best to break it down as simply as possible and focus mostly on the solutions vs. going into all the nitty-gritty. Make sure you check...

Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't.   Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal.    As an eCommerce website owner, there are some optimizations you can do to create a better site search experience for your customers and today we're walking through...

If you think you're the only business owners that feels like burning everything to the ground now and then... you couldn't be more wrong.    I talk to A LOT of business owners... in all industries and the sentiment is the same throughout. Even those I see who look like they've got it all figured out and ready to throw in the towel some days.    But you don't have to suffer alone. Tune in to hear my best tip for weathering the storm.   _______   Full Episode Show...

Short-form video... what many of us hoped would be a flash in the pan has proven to be a mainstay of modern social media marketing. Whether you love it or hate it, keeping up with this ever-evolving medium can be downright exhausting; especially when it comes to trends.    If you're asking questions like:  How many trends are too many Should I use trends or original content When is it too late to use a trend ... then this is the episode for you!   _______   Links Mentioned Wave's Inside Scoop...

Shopify just released over 100+ product updates designed to help you run your eCommerce business. From new apps to new AI functionality... and everything in between.  I'm breaking down the MUST-KNOW updates along with how to know if they're right for YOUR business!   There are A LOT of links mentioned in this episode, please visit the full show notes for them all linked below.   _______   Full Episode Show Notes http://ecommercebadassery.com/236   _______   Let's Connect Website:...

Creating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results.  On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list.   _______ EPISODES MENTIONED 20. The Power of...

Growing your email list and eCommerce business is one of the most important things you can do. The more people you have on your list to sell to, the more revenue you can generate. But growing your list isn't quite as easy as it sounds. My two favorite ways to grow an email list are through product launches and quizzes. But if your audience is on the smaller side, it might not always make the impact that you need. Giveaways on the other hand will typically generate more email subscribers...

Passive income is the holy grail of online business... but is any income TRULY passive? Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it? Today's guest is Monica Little and she's teaching us exactly how we can make that happen.    _______   Episodes Mentioned How I Got Over My Fear of Live...

You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics.    Check the timestamps below to skip to the questions you care most about! What You’ll Learn How to get more traffic to your website? Should you do FB ads, will they make you more money? (8:35) How can you grow your email list with people who actually...

When was the last time you really dug into your profit and loss statement?   I've been having A LOT of conversations about finance lately and it's got me worried about your profitability.    CFOs are giving bad advice, programs you're investing in don't make sense for the stage of business you're at, agencies are ripping you off, and you're not putting nearly enough money in your pocket.    Today we're diving into what you should think about and consider before investing in or out of...

Passive income is the holy grail of online business... but is any income TRULY passive? Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it? Today's guest is Monica Little and she's teaching us exactly how we can make that happen.    _______   Episodes Mentioned ep. 93. How to Calculate Your Traffic...

Inventory and finance are the least enjoyable parts of running a product-based business, but they're also the most important. If you don't have a handle on these numbers it's very difficult to stay profitable especially as you scale.   Learn how you can tweak the profit-first method to fit your inventory business and the most important things you need to understand about your business financials.   _______   Episodes Mentioned ep. 145. How to Manage Your...

Have you ever thought about selling your eCommerce business? While many entrepreneurs create businesses with the intention of selling them in the end, most small business entrepreneurs think they'll run their businesses until they're ready to retire. But even then, what are your next steps? Do you just shut the whole thing down and say goodbye to your customers? What if instead, you could sell your business to someone else and get a nice chunk of change in return? While selling your...

Customers are MOST engaged with your brand when they place an order with you so capitalize on the moment with post-purchase cross-sells & upsells.  With a conversion rate of 3-15% it's a no-brainer way to increase your average order value.    Learn how a tool like ReConvert makes it easy to implement this strategy and gives you the power to create a personalized experience for each of your customers.    Important Links Get a Lifetime 10% Discount on...

Struggling to get traffic and sales for your product-based business? Charlotte of Soaps by a Chemist discovered and started implementing Facebook virtual vendor events in her business when the pandemic shut down her in-person options. Since then she has shifted the majority of her business online and only participating in a handful of in-person markets. Learn what virtual vendor events are, how to implement them, and whether or not it's a good event for you!   Full Episode Show...

It’s hard to avoid shiny object syndrome… especially in the online space.   With so many different strategies, social platforms, educators, and other businesses that are doing “cool” things… it’s easy to get off-track… But 99% of the time, it’s FOCUS that will actually drive you forward.   What focus means for one business is different than for another. And there are actually 2 different ways focus, or the lack thereof can manifest in your business.   Today we’re going to break it down so...

Not every strategy, method, or "best practice" is right for your business and I see a lot of entrepreneurs who get caught up working on the wrong things...    Maybe they heard someone talk about something and they got FOMO, or maybe someone gave them advice that didn't actually make sense for their business, their goals, or their immediate needs.    I'm all for focusing on the big picture, future-proofing yourself as much as possible, and making decisions from a place of who you want to...

Credit cards can get you into trouble if you don't use them responsibly... but they can also save you a lot of heartache if you ever experience fraudulent charges. Don't put your business (or personal) cash flow at risk.    Read the Full Show Notes eCommerceBadassery.com/223 Free Resource Library: http://ecommercebadassery.com/freestuff Instagram: https://instagram.com/ecommercebadassery FB Group: http://ecommercebadassery.com/facebook Website: http://ecommercebadassery.com     Rate, Review,...

Stop spending all your time trying to fight the social media algorithm...   In the end, the energy and effort you put into trying to "hack" your way to more social media visibility is likely better spent somewhere else.    Where is that somewhere else? Well, that depends on your business... but let's explore your options so you can figure out what makes the most sense for you!   Links & Resources Mentioned The Lounge eCommerce Marketing...

Raise your hand if you feel like you’re too in the weeds of your business or if maybe you’re the bottleneck. If that’s you, you probably realize it’s time to hire your first or next employee or contractor. But how do you figure out what position to hire for? Let's talk through some different ideas, things for you to consider, and ways to frame these decisions.    Read the Full Show Notes eCommerceBadassery.com/221 Free Resource Library: http://ecommercebadassery.com/freestuff Instagram:...