In this episode, John talks with Alana Feldman, Manager of Content Strategy & Activation at Bayer. John and Alana discuss having a holistic content strategy, the importance of companies avoiding the soiled mentality, and her experience working on the eCommerce side of a healthcare company during the pandemic.

This month, John and Kyle discuss updates such as FBA Storage Limits, A/B Testing Product Image, Amazon Explore and so much more.

John and Chris discuss how having a consistent presence across the eCommerce landscape, anticipating how shoppers can be different platform to platform and future content experience opportunities.

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates such as Prime Day 2021, FBA fee increses, Whole Foods in-store attribution and so much more.

John and Kathleen discuss how online retailers can increase profit margins by adjusting their discounting and coupon strategy, how coupon browser extensions interfere with marketing revenue attribution reporting for online retailers and what action retailers can take, and the overall risks that extensions such as Honey and Capital One Shopping pose to online businesses.

John and Jean-Christophe discuss design-led lifestyle and why it matters in eCommerce, digital transformation accompanying existing businesses, and BORN's ambitions for the e-commerce space.

John and Kyle discuss updates such as extreme weather impacts, DSP video creative builder, A+ content API and so much more.

John and Sarah discuss how brands can design and develop a strategy around eCommerce, the dynamics of eCommerce grocery delivery, and how high funnel tv advertising connects to the actual purchase online.

John and Kyle discuss updates such as purchase order changes, browser support, payment service provider program and so much more.

John and Rob discuss how a multi-channel content strategy engages consumers wherever they come across your brands and products, understanding your sales channels' fullest potential, and how to avoid the pitfalls of playing digital catch up.

John and Kyle discuss updates from December 2020 such as The Subscribe & Save Dashboard, Seller-Central Fees, catalog updates and so much more.

John and Andrew discuss where Amazon might be going next by talking over the insights from the year and how 2020 has shaped the future growth of the company.

In this episode, John talks with Mike Black, SVP of Global Marketing at Profitero—a platform brands use to accelerate their eCommerce sales. John and Mike discuss the ins and outs of the digital shelf, the importance of eCommerce education, the massive shift brands are making to eCommerce, and so much more.  Mike Black's marketing background spans leadership positions in both product marketing and demand gen at multiple global analytics companies. Prior to Profitero, Mike was Vice President...

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates from the past dangerous goods requirements, Amazon Pharmacy, image requirement enforcement and so much more. ----- Hosted by: John Ghiorso - https://www.linkedin.com/in/johnlouis...Produced by: Orca Pacific - https://www.orcapac.com/ ----- Subscribe to the podcast:Apple Podcast - https://apple.co/3asGLaHGoogle Podcast -...

John and Sri discuss topics that every CPG brand needs to hear—such as, Click and Collect - Selling DTC or 3P on Amazon, Profitability, and the difference of being an incumbent (Legacy) vs Digitally Natives (and Small Brands) in the industry.

John and Kyle discuss what to updates from the past Prime Day, Amazon staff & operation changes, Amazon's new Shopper Panel and so much more.

retail and their ad platforms, where digital advertisement dollars are best spent, and the future of display advertising.

They discuss what they believe is the potential of creating personalized experiences for consumers online.

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news and trends from Amazon.

Endemic versus non-endemic brands can utilize the ad tactic to target audiences with relevant display ads

They discuss the current state of e-commerce in the home category and the stickiness of customers shopping online for furniture after the pandemic. They also explore how large enterprise companies can compete in online retail along side digitally native brands.

In this episode of eCommerce Deep Dive, John talks with Jay Lagarde, Founder and CEO of eComEngine. The two discuss advantages that digitally native brands have over national brands on the Amazon platform and methods for narrowing that gap.

A monthly recap of the latest news and trends from Amazon.

“What happens next? And what does it mean for my business?” Since COVID-19 made its introduction, that’s been the question on the collective conscious of all manufacturers and brands. Customer behavior is changing, and the world of eCommerce is changing with it.To tackle these questions and envision a new future for retail, Orca Pacific CEO John Ghiorso was joined by industry experts Michael Zakkour, Catherine Marshall, and Sri Rajagopalan. These panelists offer a glimpse of what’s to come...