If you think the Amazon marketplace is wild right now, you should have seen it in 2003.  My guest today is Jason Boyce.  Jason is a former Top 200 Seller on Amazon - a spot he held for 10 years before selling his company.  Now he’s frequently interviewed and quoted in the media on all things Amazon.   He was recently interviewed for a PBS Frontline Documentary called Amazon Empire: The Rise and Reign of Jeff Bezos.  We discuss some hot takes on broader Amazon topics, plus dive into specific tips for sellers.   Here’s a look at what we discuss: How big is Amazon really…and why it’s actually BIGGER than you think Amazon and antitrust and what it means for sellers How little improvements to CTR and conversion rate create a compounding effect Owning the digital shelf - what it means and what you should be focusing on Controlling your brand.  How to proactively control and protect your brand Lessons from Jason’s new book - The Amazon Jungle