In this episode we find out how a sustainable denim brand is fighting against fast fashion. We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people.  We cover some big topics in the eCommerce world! The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity.  In this episode we discuss: How sustainability can drive community How to get organic conversions from TikTokWhy you need a ‘mission-first’ approach to product developmentPractical tips for creating a community Ways to implement authenticity in your marketingHow to get the most out of ChatGPT Timestamps: [00:29] The role of TikTok marketing in fashion. [04:51] How slø is expanding to fashion. [07:43] The 'Instagram model' and having a small, versatile content-based team. [12:05] Market to a segmented, diverse community for successful growth. [15:34] How the customer feedback loop powers community growth. [18:28] Social media audience wants entertainment, not sales. [24:36] Training ChatGPT to generate reliable information efficiently. [29:51] eCommerce trends to watch Find out more about Treyd at https://ecmp.info/treyd Checkout AppSumo >> https://ecmp.info/appsumo Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy