Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels.  We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration.  We also touch on the debate around subscription models and provide valuable advice for participating in trade shows.  In this episode we discuss: Reasons to avoid running a subscription businessLessons learned from participating in a trade show targeting wholesalers and retailersThe power of free gifts and brand collaborationUnderstanding the circular economy and the way products are madeWhy brands should aim to achieve growth across all channels Dive In: [02:27] Why Laura chose to start her own business. [04:52] What it’s like starting a UK-based eco-cleaning brand. [10:26] Product information and having a social purpose. [12:46] Offering complementary brands to increase customer acquisition. [15:23] Trade show growth, engaging influencers and lead capture. [20:05] How brand collaborations work well by connecting customers organically. Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy