Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year.  Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversity and tree planting, and its successful ambassador program.  The conversation also touches on balancing B2C and B2B sales, a cool Slack plugin for team morale, and Roel's interest in expanding to the African continent.  In this episode we discuss: The environmental impact of stone paper – and why he chose that materialHow word-of-mouth marketing helped grow MOYU's businessShifting towards eCommerce and B2C salesKey strategies to expand into the wholesale retail marketHow is MOYU working towards managing the environmental impact of the paper industry? Time stamps: [03:27] Testing market interest in erasable notebooks abroad. [07:30] Netherlands-focused business expands to ecommerce and wholesale. [11:22] Having a brand guardian, designer, and content creator. [13:27] Products with sustainable features gain popularity through word-of-mouth. [17:12] Enthusiastic about international expansion. [22:39] New Slack integration helps track team emotions. [25:34] A brilliant social media strategy for growth. Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50 Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy