Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.  In this episode we discuss: Peer-to-peer models with returns and secondhand products in the fashion industryHow can you create a personalised shopping experience AND be sustainable?What are the benefits of using video content in Facebook ads?Improving sustainability practices in product lifecycle and end-of-life solutionsModels for sustainability in the fashion industry Time stamps: [03:35] eCommerce transformed fashion supply chains, sparking change. [07:51] Small brands need to address sustainability issues. [11:02] P2P businesses increasing. [15:34] Challenges of customer onboarding process in business. [18:21] Video ads on Facebook showing website checkout process. [22:44] Entrepreneurs should start with non-online options. [26:30] Keep it simple, no need for calculations. [27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof. Free trial of SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy