Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current set up is a fully custom eCommerce store doing over $25million per year. In this episode we discuss: Building a custom website and operating within healthcare regulationsThe significance of the LensDirect brand namePatience versus impatience in businessLensDirect's offerings and customisation optionsThe complex process of replacing lenses and glasses in the optical business Time stamps: [05:20] How LensDirect built a custom site for their business. [08:27] Combining relationships, technology, and customer satisfaction for success. [10:48] Seizing opportunities wisely. [16:34] On success from 80% culture and 20% leadership [18:51] Using SMS is highly effective for building a customer list and pushing sales. [22:26] Adopting a profit-first mindset. Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy