Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry. In this episode we discuss: How can a business effectively balance B2B and D2C operations?Portraying sustainability positivelySuccessful brand partnerships in the eCommerce spaceThe importance of giveaways and joint marketing effortsHandling logistics in-house versus outsourcing to a third-party fulfillment center Time stamps: [00:56] Importance of brand, outsourcing logistics, building partnerships. [03:38] Changing negative stereotypes, promoting fun sustainability. [09:02] Transition into growth after overcoming obstacles.  [10:40] 2 warehouses for distributors and direct consumers. [16:03] Benefit from partnerships to maximise resources and audience. [19:09] Social media marketing. [20:08] Partnerships and benefits. [23:30] Giveaways open you to large audiences at minimal cost. [27:07] The brand expanded into kids' activity packs and explored partnerships for selling on Instagram.  Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy