Haydn Parks is a CRM specialist. He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur. Hit PLAY to hear: Haydn’s eCommerce journeyWhy defining the goals is the first stepThe importance of data in identifying opportunitiesWhat’s involved in planning the activation strategyStep four that is executing the strategyHow tracking metrics ties back to the first stepPlus, Haydn’s top tips! Key timestamps to dive straight in: [04:58] CRM is understanding the customer at every level of the buying journey. [08:29] Understanding customer behavior and how to influence it. [12:21] Defining clear goals crucial for successful projects. [15:13] Understanding customer data for better business decisions. [17:40] Leverage existing infrastructure for business growth. [19:59] Involving everyone in the business and getting processes in place. [21:29] Look at the data and find out if your goals have been met. [22:49] Listen to Haydn’s top tips! Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy