OVERVIEW:  Healthcare technology has  become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021. Hospitals, practitioners, health systems, and patients now have the resources to make this  an acceptable and efficient way of practicing medicine.  While healthcare technology has traditionally been used to advance care and patient outcomes, drive administrative enhancements, and comply with government regulations, there is an emerging focus on the patient-as-a-customer and technologies that amplify patient-centric interaction.  Learn more about how healthcare organizations can effectively market new and evolving telehealth models and tools. You will not want to miss this!   YOU’LL HEAR FROM:   • James Rothwell, VP, Brand, Agency & Industry Relations, Comcast Advertising (Moderator)  • Sarah Bast, SVP, Point of Care Lead, Publicis Health Media • Anisha Kalra, Manager, Marketing & Communications, BASS Medical Group