Companies and brands across the globe often take part in LGBTQ+ Pride celebrations . While it’s meaningful to see allyship and support from their platforms, advocacy and showcasing authentic and diverse representation are important as well. There’s a fine balance between meaningfully celebrating Pride as an organization and performative marketing that falls short.  Effectv hosted a conversation to discuss sustainable solutions for how organizations can genuinely show Pride and support the...

OVERVIEW:  Healthcare technology has  become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021. Hospitals, practitioners, health systems, and patients now have the resources to make this  an acceptable and efficient way of practicing medicine.  While healthcare technology has traditionally been used to advance care and patient outcomes, drive administrative enhancements, and comply with government regulations, there...

Overview:  May is Asian Pacific Heritage month -- a celebration of the Asian and Pacific Islander community in the United States. Now, it’s more critical than ever for us to stand up for and in solidarity with the AAPI community amid the rise of anti-Asian racism and attacks throughout the country.   Companies and brands have been quick to show solidarity with the AAPI community, announcing various initiatives during the month, however, it’s also important for them to consistently advocate...

In this current environment, advertising strategies are adapting to a different set of market dynamics. Upper funnel awareness is key for brands to maintain growth through the pandemic and reach potential customers, but how effective is digital advertising at building brand metrics without being paired with TV? Recently released research finds TV advertising is consistent at providing a halo effect to other forms of advertising.

In this current environment, advertising strategies are adapting to a different set of market dynamics. Upper funnel awareness is key for brands to maintain growth through the pandemic and reach potential customers, but how effective is digital advertising at building brand metrics without being paired with TV? Recently released research finds TV advertising is consistent at providing a halo effect to other forms of advertising.

For nearly 50 years, car enthusiasts and collectors from all over the world have flocked to Barrett-Jackson auctions, but like many automotive sellers, the Barrett-Jackson team had to pivot in 2020. "The World’s Greatest Collector Car Auctions®," produced by the Barrett-Jackson team typically brings together car buyers and sellers to sell hundreds of cars each auction. Now, they’re adopting a range of innovative strategies to reach car buyers in search of the most sought-after, unique and...

In this current environment, advertising strategies are adapting to a different set of market dynamics. Upper funnel awareness is key for brands to maintain growth through the pandemic and reach potential customers, but how effective is digital advertising at building brand metrics without being paired with TV? Recently released research finds TV advertising is consistent at providing a halo effect to other forms of advertising.

Streaming of TV content continues to grow in volume and importance for advertisers, as consumers adopt new devices and services to deliver their favorite shows on their terms. Over the years, Comcast has invested in streaming technology, services and accompanying advertising solutions to meet the needs of consumers and advertising clients alike. Hear from leaders across the Comcast organization about these capabilities and what they have planned for the bold future of TV.

During these uncertain times, it can be a challenge to determine how to approach each automotive tier strategy and drive differentiation and consistency for automotive messaging. The latest Effectv In Focus webcast will explore the current automotive landscape and the ways in which each of the stakeholders across the automotive tiers are adapting to this moment in time.

Creativity plays a vital role in brand building and reputation—especially in the current environment. It comes as no surprise that creative revisioning has been front and center for agencies needing to adapt brand messaging to not only strike the right tone but also help consumers when they need it most. Tone, timing and execution are really what make/break creative success, so how are national and regional brands faring?

As political marketers prepare for presidential election year 2020, the COVID-19 pandemic has shaken up the nomination process with several states postponing primaries. As political advertising ramps up, there are several TV advertising strategies to take into consideration to increase a candidate’s chances of a win.

Is your business trying to navigate these choppy waters? In this webcast you’ll learn how to keep your business top of mind for consumers from a true shark. Kevin O’Leary (a.k.a. ‘Mr. Wonderful’), has some guidance on sustaining and growing your business during uncertain times. You don't want to miss this!

Addressability refers to the capability of targeting specific audiences based on characteristics like demographics, psychographics, and geography. It involves matching this audience data with viewing trends in order to deliver ads to groups within defined segments. In this episode, learn how Addressable TV advertising can deliver the right message to the right customers.

Amid the quarantine and economic slowdown, there are numerous factors impacting the way in which consumers are engaging with your brand. Some categories more than others are feeling the impact on their businesses but all should be aware of how TV consumption is shifting to inform your marketing strategy, both now and in the future.