Companies and brands across the globe often take part in LGBTQ+ Pride celebrations . While it’s meaningful to see allyship and support from their platforms, advocacy and showcasing authentic and diverse representation are important as well. There’s a fine balance between meaningfully celebrating Pride as an organization and performative marketing that falls short.  Effectv hosted a conversation to discuss sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long. You'll Hear From: 1. Paul Martecchini, VP, Brand Marketing, Comcast Advertising  2. Jose Velez Silva, VP, Multicultural IMC Brand Marketing, Xfinity 3. Ayiko Broyard, Executive VP, Group Account Director, Walton Isaacson