Research indicates that up to 40% of potential value is lost during negotiations due to a lack of trust. In our latest episode, Keld dives into the critical importance of building trust to maximise negotiation outcomes. Many organisations and professionals continue to rely on negotiation tactics from the 80s and 90s. Through an honest and engaging conversation, Keld explains why modernising our approach to negotiation is not just necessary—it's imperative. Join us as we explore how to update our strategies for today's challenges. Keld's LinkedIn: https://www.linkedin.com/in/keldjensen/ Tony's LinkedIn: https://www.linkedin.com/in/tony-anagor/