Marketing Blueprint Series: Winning Luxury Real Estate Listings (Part 2) with Michael Morrison
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Description
In this episode of Estate of Mind, Tami Simms is joined by Michael Morrison, Institute GUILD™ Member and Broker-Owner of Morrison House Sotheby’s International Realty in the Seattle, WA area. In part two of our two-part series about winning luxury listings, the pair discusses the importance of nailing the marketing consultation, otherwise known as the listing appointment.
- [04:51] Tools for Researching Sellers Luxury Real Estate Clients
- [12:40] Identifying Real Estate Pre-Listing Materials in Luxury
- [20:55] Managing Expectations During Listing Discussions
- [26:09] How to Respond to Commission Fee Pushback
- [29:13] Identifying Sellers’ Involvement and Marketing Plan Expectations
- [35:20] Closing thoughts with Michael Morrison
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