In this episode of Evolutionary Sales, Jason McClain continues to deliver the difference that will make the difference for you in the 21st Century Marketplace. The next step in the Evolutionary Sales Process is meaning and conviction. Using advanced linguistic techniques and conscious repetition, you will leanr how to generate conviction in your prospect that what your offering provides is the answer they are looking for. IN addition, Jason answers some listener email, giving you applications and clarifications opf previous distinctions as it relates to the telephone and getting past the "gatekeeper". As always, you will be exposed to powerful tools and distinctions, and learn critical information that will allow you to make the most effective use of this material for your financial success and professional fulfillment. More details on this episode go to http://personallifemedia.com/podcasts/evolutionary-sales/episode010-units-meaning-conviction.html