Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: * Why AI vs Human Content Comparison Studies are Silly * How AI has Changed SEO * How Does Google Detect “AI Content”? * Deep Dive Into The Helpful Content Update * Google’s Search Generative Experience * Why Core Web Vitals Is NOT a Ranking Factor Now * E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System * How To Learn About SEO From “The Source” * How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO) * Kristine’s Approach to Providing SEO Consulting Listen Now! Related Episodes You Might Like * Surviving SEO in an AI World with Sara Taher * “The Email” (A Solo Episode from 2017 about Google Phantom Update) Tools Mentioned * Midjourney * Sitebulb * Content Aced (50% off – affiliate link) * More being added soon! Articles, Resources, and Links Mentioned * Kristine’s Post About AI vs Human Content * Detecting AI Content with Watermarking (NY Times) * Google’s Developer Guide to Ranking Systems * Kristine’s Post About “EEAT” on LinkedIn * My article from 2020 about EAT and Core Updates * More Being Added Soon! Find Kristine Online * Kristine on LinkedIn