Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid. I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes? Topics In This Episode Include: * How is AI affecting informational queries? * What the ancient steel and iron industry has to do with content * Is it worth still investing in content marketing? * How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing? * Challenges for new people entering the SEO space * And lots more… Listen Now! Related Episodes You Might Like * Surviving SEO in an AI World w/Sara Taher * SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow Tools Mentioned * Chat GPT * Gemini * SearchPilot * Content Aced (50% off – affiliate link) Articles, Resources, and Links Mentioned * https://www.perplexity.ai/ * Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro * Google Anti-Trust Trial Documents * Women in Tech SEO Find Will Online * Will on LinkedIn * Will on Twitter