Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid. I’ve always known Will for having a great perspective on the future of...

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: * Why AI vs Human Content Comparison Studies are Silly * How AI has Changed SEO * How Does Google Detect “AI Content”? * Deep Dive Into The Helpful Content...

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.

  If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: How to incorporate AI in your SEO workflow (tons of great tools mentioned!) The Risk of AI to Content Creators  The importance of TikTok SEO, Video Indexing, and having Video Strategy Create YouTube descriptions with AI A little something...

It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title! Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years. I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly…  Topics In This Episode...

If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you! Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions. I had a blast and learned a lot...

My guest today Olga Zarzeczna audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.   Listen Now! About the Sponsor – Stacker Studio   Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out...

Tech SEO fans this episode is a MUST listen!  Topics Include: * The current state of how Google handles JavaScript * Testing JavaScript Sites for SEO * Dave’s favorite and least favorite JS platforms * Hydrating JavaScript * Caching and JS * Caching APIs * Fingerprinting Files * What are web workers and do they index? * Dave’s definition of tech SEO * The strangest tech SEO problem he has ever seen * Does Google pass link value when a page is blocked in robots.txt? *...

If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.  Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply...

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles. In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as...

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes. My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+...

What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from. In this episode, Will describes exactly what the connection between core updates and the Google Dance...

Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content! If you are a company or an individual looking to grow your blog traffic this episode is for...

In this episode: * How to work on SEO effectively with big organizations  * Working with both content and tech teams — and how to get them to actually execute * Why understanding the HISTORY of a company, organization and website is important before giving recommendations  * What do you do if you get push back against SEO advice? * How to instill SEO Education within organization * How to communicate SEO results inside of an organization * And...

JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to start learning how to do code-based SEO * How JR Analyzes large sets of keyword data from Search Console * How to use automation to improve SEO * How to use internal linking to boost...

In this episode: * How to find image SEO opportunities * Image traffic attribution * How to optimize for image SEO * The value of using and testing with screen readers BEYOND accessibility * What is visual search and how to optimize for it Listen Now! Related Episodes You Might Like * Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox * The Definitive Rules of Mobile SEO Success w/Ashley Berman Hale Show Agenda and Timestamps Coming soon! Tools...

In this episode: * Doing SEO for a big retailer * What an SEO Insight Technology Manager does * Using PPC to Strategize for SEO * Why/when/how to use Power BI * What is the “data hulk”?! * Does CTR actually impact ranking? (Based on data) * Strategically dealing with Holiday and Seasonal content * Communicating SEO value to executives. Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton...

This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: * Aja Frost – Hubspot * Jim Gianoglio – Bounteous * Colleen Harris – CDK Global * Alexis Sanders – Merkle In this episode, you will learn a ton, including: * Specific, advanced analytics reports you can use to improve SEO * How to deal with AMP issues * How to analyze and report on traffic...

In this episode: * Does Google fetch all the scripts on a page? * “Treeshaking” and how it can help your page’s performance * Queuing time vs rendering time for Google * When to use JS Frameworks or not * Exactly how and when rendering counts against “crawl budget” * Is “crawl budget” a problem and something that should be optimized for? * Why content can sometimes take a long time to be de-indexed * The “Shadow DOM” * What Martin wishes SEOs would do more of * LOTS of your...

In this episode: * How to handle out of stock products (we get quite detailed here) * Crawl optimization * How to optimize content on product pages * How to optimize content on category pages * Internal search page optimization * Handling content delivered in JavaScript on product or category pages * Common eCommerce SEO mistakes * The future of eCommerce SEO * How canonicals help * and we tackled LOTS of your questions from Twitter Listen Now! Related Episodes You Might...

Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion. I wanted to talk with Barry and get more details around things a lot of people are curious about… For one, he’s known for being very prolific, publishing up to 5+ articles per day, following the SEO news, sharing things via...

On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google. Immediately after leaving, I got out my phone and recorded about 10 minutes of voice memos of everything I could remember from this dinner. We definitely heard some things I had not heard elsewhere (and a few things have since come out and confirmed since...

Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down exactly how Sixt got two snippets for high volume and highly lucrative searches. BUT, we also talk further about things like: * How Izzi learned SEO * Does structured data impact rankings? * How to find… and “steal” competitor’s snippets * Should we be concerned that...