In this episode, we talk about international product marketing and how to implement your brand’s promotional resources in export markets.  

In this episode, we take a deep dive into the documentation involved in international sales and the workflow of the export order process, from the time your customer submits a Purchase Order through to the time the order ships from your warehouse.

We examine some best practices for communicating with international customers.

In this episode, we talk about international credit and some alternatives when credit facilities are not an option.

We talk about identifying appropriate international sales channels and finding distribution partners who can successfully sell your product in those channels.

In this episode, we talk about international sales programs, which are used in conjunction with your pricing and marketing strategies in order to get greater commitments from your international distribution partners and drive sales growth.

We examine one of the most important elements of a successful international sales operation: export pricing strategy.

We examine the key elements of an optimized Export Price Sheet which can serve as an ordering tool for international customers.

We look at the various forms of international payment that your customers will use to purchase from your company.

We talk about Incoterms and the role of an international freight forwarder.

We examine the two most common approaches to managing international distribution channels, and look at the pros and cons of each.

We examine two human resources approaches to staffing an international sales department and look at the pros and cons of each.

We examine two approaches to structuring an international sales department and look at the pros and cons of each.