Dustin Bogle has a unique story. His family immigrated from Egypt in the 60s to chase the American Dream. As a young adult, he got into Professional Wrestling where he also learned how to sell tickets and organize a live event. From there, Dustin went on to open 6 gyms in 6 years in Southern California - the most competitive market in the industry. That's where he was forced to really grow as a leader and entrepreneur because it was extremely difficult and packed with learning lessons. But it's also where he learned how to grow and scale a business the right way. Today, Dustin helps Gym Owners to delegate their sales and admin work to his team so they can free up their time. Dustin Bogle is a sales expert that helps businesses to harvest more sales from their leads using his "Fortune Follow Up" system. In this episode, Dustin and I share: Meet Dustin Bogle, the first former pro wrestler to appear on the Feeling Forwards Podcast! (2:55) The importance of developing a persona for business as well as sport. (5:33) What made Dustin get so driven to scale your gym business? (11:28) Why people don’t care about results, they care about the stories that will inspire them. (14:56) What is Dustin's winning lead conversion strategy? (20:08) The 3 buckets in Dustin's Fortune FIve System. (22:51) What does Dustin think of the idea that you get AI to do it all? (29:22) The invisible sign that everyone has flashing above their heads. (32:37) The most powerful question Dustin learned from Steven Spielberg. I (37:47) And so much more! Connect with Dustin: His book "Reinforce your Gym' https://www.amazon.com.au/Reinforce-Your-Gym-Firepower-Business-ebook/dp/B0BXFQ4CDK Instagram:@dustin.bogle FB https://www.facebook.com/DustinBogle