Today, I’m joined by Rachel Drori, founder of Daily Harvest, a plant-based frozen meal delivery service. Valued at over $1B in 2022, Daily Harvest is reimagining frozen food. Partnering with Kroger, the company recently expanded into retail — launching its pre-prepped smoothie, soup, and healthy bowl kits to the masses.  In this episode, Rachel discusses preparing to step down as CEO. Plus, we talk entering grocery stores, weathering a recall, and trying to transform a broken food system. In this episode, you’ll learn: • About Rachel's 10 year journey as founder • Daily Harvest’s long-term mission and future plans • The pros and cons of starting D2C before going brick-and-mortar Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Daily Harvest’s Website: https://www.daily-harvest.com Daily Harvest’s IG: https://www.instagram.com/dailyharvest Pasta Collection: https://www.daily-harvest.com/browse/pasta - Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction (01:32) Rachel’s background and Daily Harvest overview (05:44) Challenges in the food industry (11:03) Sustainability and making an impact (14:52) Food as medicine  (18:26) Building a mission-driven business (22:41) Impact and future of the CPG industry  (23:49) The importance of food system education (26:05) Expanding into the frozen food aisle (29:36) Challenges and opportunities in brick-and-mortar expansion (33:45) Handling a product recall and lessons learned  (38:36) Mission-driven decision-making and values  (39:31) Transitioning out of the CEO role  (42:33) Future roadmap and company outlook (43:24) Conclusion