Today, I’m joined by Rebecca Egger, co-founder & CEO of Little Otter.  Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids’ therapy. In this episode, we discuss Little Otter’s pediatric mental health platform. We also cover: • Scaling direct-to-consumer and B2B channels • Headwinds facing digital health companies •...

Today, I’m joined by Sami Inkinen, founder & CEO of Virta Health. Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes. In this episode, we talk about unwinding the metabolic health crisis. We also cover: • The rise of GLP-1s • Reversing type 2 diabetes • Harms of ultra-processed foods Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our...

Today, I’m joined by Emi Gal, founder & CEO of Ezra. A software engineer turned entrepreneur, Emi launched early cancer detection startup Ezra in 2018. Leveraging AI, the company is on a mission to make preventative MRIs the norm.  In this episode, we talk about developing cost-effective scans. We also cover: • Rising cancer rates • Using AI to lower costs • Emi's biohacking experiments Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter →...

Today, I’m joined by Rebecca Parekh, co-founder & CEO of The WELL. Burned out by a career on Wall Street, Rebecca had a personal wellness epiphany. Now, she’s helping others relieve stress at The WELL, a health-focused members club and lifestyle brand. In this episode, we discuss the company’s integrated approach to wellness. We also cover: • Healthy third spaces • Entering real estate and hospitality • Unmet consumer needs across the industry Subscribe to the podcast →...

Today, I’m joined by Eric Litman, Founder and CEO of Aescape. Underwhelmed by traditional massage therapy, Eric created Aescape. Using AI robotics, the company provides a precise, consistent, fully automated bodywork experience.  In this episode, we discuss Aescape’s seven-year journey to launch. We also cover: • Partnering with Equinox • The future of human-robot interactions • Creating an on-demand massage marketplace Subscribe to the podcast → insider.fitt.co/podcast Subscribe to...

Today, I’m joined by Cheryl Sew Hoy, Founder & CEO of Tiny Health. Designed for moms and infants, Tiny Health’s comprehensive microbiome tests aim to improve immune systems and prevent chronic disease. In growth mode, it secured $8.5M last month. In this episode, we discuss the company’s family-focused approach to gut health. We also cover: • How the gut impacts infant well-being • Tiny’s future plans for pet microbiome tests • The relationship between daily environment and...

Today, I’m joined by Krystal Zell, CEO of Tonal. After raising $130M last year, Tonal is recalibrating. Doubling down on hyper-personalized at-home fitness, it's leveraging AI to make its hardware smarter than ever. In this episode, we discuss the company’s intelligent strength training system in depth. We also cover: Bringing strength training to new audiences Building a profitable and sustainable business Creating and scaling truly personalized workouts Subscribe to the podcast →...

Today, I’m joined by Samantha Citro Alexander, co-founder & CEO of bitewell. Streamlining food as medicine, bitewell combines nutrition education with insurance-subsidized grocery shopping and delivery. Partnering with employers and providers, the company is on a mission to make healthy eating healthcare’s first line of defense. In this episode, we talk about the company’s digital food “farmacy.” We also cover: • Food insecurity vs. nutrition insecurity • bitewell’s approach to...

Today, I’m joined by Brian Kirkbride, co-founder & co-CEO of FitLab. An experienced founder, Fortune 500 exec, and investor, Brian oversees the company’s 11-brand portfolio of studios, equipment, and experiences — including Assault Fitness, XPT, Ragnar, and McGregor FAST. Scaling up FitLab is pushing expansion. In this episode, we discuss the company’s integrated lifestyle platform. We also cover: • Acquiring vs. building companies  • Partnering with Nike to launch boutique studios ...

Today, I’m joined by Amanda Rees, co-founder & CEO of Bold. A fitness-based approach to healthy aging, Bold’s personalized exercise programs help older adults build strength, ease pain, and prevent falls. Partnering with Medicare, the platform aims to replace musculoskeletal disability with lifelong vitality. In this episode, we talk about tailoring fitness to an underserved demographic. We also cover: • Amanda’s experience as a caregiver and fitness instructor • The importance of...

Today, I’m joined by James McMaster, CEO of Huel. Hacking meal prep, Huel wants to simplify healthy eating on the go. Catering to time-strapped consumers, the brand makes nutritionally complete instant meals, drinks, and powders.  In this episode, we discuss the company’s mission to replace junk food, reduce waste, and make healthy options affordable. We also cover: • Creating a lifestyle brand rather than a product • Evolving from a single powdered shake to multiple SKUs • Huel’s...

Today, I’m joined by Jeff Byers, CEO of Momentous. Raising the bar on quality, Momentous makes science-backed supplements for high-performers. Trusted by the US military and pro sports teams, its products are transparently sourced, third-party tested, and NSF-certified. In this episode, we talk about fixing the flawed supplement industry. We also cover: • Prioritizing product quality over variety • Rebuilding culture after an acquisition • Consolidation within the industry Subscribe to...

Today, I’m joined by Dr. Daisy Robinton, co-founder & CEO of Oviva Therapeutics. Daisy is a Harvard-trained molecular biologist on a mission to extend female healthspan. Targeting ovarian function as a lever for longevity, Oviva hopes to make menopause optional. In this episode, we discuss how Oviva Therapeutics plans to deliver additional years of vibrant living to women. Plus, we talk about the intersection of biology and longevity. We also cover: • The future of women’s health •...

Today, I’m joined by Phil Levin, Founder & CEO of LiveNearFriends. After starting a coliving compound in Oakland, Phil saw the impact of community on well-being firsthand. Encouraging others to follow suit, he launched LiveNearFriends, a social real estate platform helping loved ones find homes near each other. In this episode, we discuss designing neighborhoods for social wellness. Plus, we talk communes, country clubs, Blue Zones, and more. We also cover: • How living within walking...

Today, I’m joined by Will Bartholomew, founder and CEO of D1 Training. Will developed the idea for an athletics-based training center after an ACL injury cut his NFL career short. Since 2001, D1 has grown from one Nashville location to 40+ facilities nationwide — helping aspiring college athletes, pros, and the general public reach their goals. In this episode, we discuss Will’s journey scaling a multi-million-dollar business. Plus, we talk trends in youth sports and boutique fitness. We...

Today, I’m joined by Nick West, co-founder & CEO of Bandit. Born in NYC, Bandit is an apparel brand founded for runners, by runners. The company’s community vibes and state-of-the-art gear catapulted it to cultish success — but its physical products are just the beginning.  In this episode, we discuss Bandit’s mission to evolve the sport of running. Plus, Nick shares the secrets to building a loyal following. We also cover: • What Nick and his co-founder brother learned from working...

Today I’m joined by Jeff Zwiefel, executive director of Life Time MIORA. Former president and COO of Life Time, Jeff now heads the brand’s spinoff concept MIORA. Targeting the medical wellness market, MIORA longevity clinics pair personalized training and nutrition programs with medical and aesthetic treatments to help members reach their goals.  In this episode, we discuss Life Time’s evolution from gym chain to athletic country club, and its plans to prescribe GLP-1s. We also cover: •...

Today I’m joined by Crunch Fitness CEO Jim Rowley. Known for its inclusive atmosphere, the national gym chain offers a mix of classes, state-of-the-art equipment, personalized training programs, and digital experiences. In this episode, we discuss the future of fitness franchises — including the role of group classes, wellness offerings, and recovery modalities. Plus, Jim shares why Crunch won’t be dispensing GLP-1s. In this episode, you’ll learn: • Crunch’s franchise-first strategy and...

Today, I’m joined by Rachel Drori, founder of Daily Harvest, a plant-based frozen meal delivery service. Valued at over $1B in 2022, Daily Harvest is reimagining frozen food. Partnering with Kroger, the company recently expanded into retail — launching its pre-prepped smoothie, soup, and healthy bowl kits to the masses.  In this episode, Rachel discusses preparing to step down as CEO. Plus, we talk entering grocery stores, weathering a recall, and trying to transform a broken food system. ...

Today I’m joined by TRX founder Randy Hetrick & CEO Jack Daly. In the 90s, former Navy SEAL Randy Hetrick developed portable suspension straps while on deployment before launching TRX in 2004, then led the business for 15 years before selling. In 2022, Randy teamed up with Jack Daly to buy the brand back out of bankruptcy, kicking off a new chapter for the company. In this episode, we discuss TRX 2.0. We also cover new product development, acquisition opportunities, and TRX’s digital...

Happy new year!  To kick off 2024, we’re changing things up a bit. We have some incredible episodes lined up, but today – we’re sharing a behind-the-scenes look at Fitt Insider and a preview of what’s to come. In this episode, we cover:  • Fitt Insider’s backstory and mission • Highlights from 2023, including sponsorships, press releases, and international growth • New offerings, including our recruiting firm and consulting business • Our plan to invest in more health and fitness...

Today, I’m joined by Julie Cartwright, president of Pvolve, an innovative low-impact fitness program with in-studio and at-home offerings. Founded in 2017 by Rachel Katzman, Pvolve leverages resistance-based functional movement training to help exercisers restore body alignment and health. Ditching the no pain, no gain mantra, the company is proving fitness doesn’t have to hurt to be effective. In this episode, we talk about the brand’s signature equipment and workouts. Plus, we discuss key...

Today I’m joined by Ed Buckley, CEO of FitOn Health, a wellness benefits platform for employers and health plans. On a mission to bridge healthcare and fitness, Ed founded corporate wellness platform Peerfit in 2011 — connecting people with quality digital health content and in-person fitness classes. FitOn acquired Peerfit in 2022, launching FitOn Health and breaking into B2B. In this episode, we discuss the company’s approach to serving customers, employers, and health plans. Plus we...

Today, I’m joined by Garrett Marshall, president of digital fitness platform Xponential+.   Part of Xponential Fitness, Xponential+ hosts streaming classes from the company’s portfolio of boutique studio brands — including Rumble Boxing, Club Pilates, and Row House. Reimagining at-home fitness, Xponential+ is also partnering with Meta to make VR workouts mainstream. In this episode, we discuss the challenge of repackaging physical classes in digital form. Plus, we talk VR technology,...