Today, I’m joined by Julie Cartwright, president of Pvolve, an innovative low-impact fitness program with in-studio and at-home offerings. Founded in 2017 by Rachel Katzman, Pvolve leverages resistance-based functional movement training to help exercisers restore body alignment and health. Ditching the no pain, no gain mantra, the company is proving fitness doesn’t have to hurt to be effective. In this episode, we talk about the brand’s signature equipment and workouts. Plus, we discuss key partnerships, retail opportunities, and franchise expansion plans. In this episode, you’ll learn: • How actress Jennifer Aniston got involved with the company • Julie’s advice for standing out in the competitive boutique franchise market • Pvolve's omnichannel strategy spanning digital content, equipment, and studios Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Pvolve Website: https://www.pvolve.com/ Pvolve IG: https://www.instagram.com/pvolve/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters:  (00:00) Introduction (01:19) Julie's background and role at Pvolve (05:20) Differentiating Pvolve from fitness trends  (09:26) The evolution of Pvolve since 2017 (12:42) Getting awarded a grant to research functional fitness and chronic lower back pain (16:28) Competing in the boutique fitness space (19:53) Jennifer Aniston’s involvement (22:51) Future growth strategy (23:48) Clinical study on longevity and aging youthfully  (26:53) Julie’s outlook on the future of boutique fitness  (30:21) Pvolve’s digital content strategy  (34:44) Conclusion