Today, I’m joined by Ron Belldegrun, co-founder & CEO of ByHeart. Refreshing an outdated category, ByHeart is a farm-to-formula baby food brand. Pioneering clinical research, the company is raising the bar with grass-fed, whole milk-based infant formula.  In this episode, we talk about the company’s next-generation infant nutrition platform. We also cover: • Infant formula’s food security problem • ByHeart’s commitment to nutrition research • The importance of owning end-to-end manufacturing Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider ByHeart’s Website: https://byheart.com/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:49) The journey to innovate infant formula (04:04) ByHeart founding story (06:14) Building a better infant formula (09:23) Launching during a nationwide shortage (11:36) Expanding supply chain while ensuring quality (13:42) Educating and market penetration (17:07) The role of seed oils in infant formula (20:53) Ongoing research and innovations (26:57) Business model and growth strategy (31:53) Future roadmap (36:09) Conclusion