The problems your business faces may stem from a single issue: lack of empathy. Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful. We had a great discussion with Maria about her book Empathy Edge, where she gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic—and innovative—workplace culture. At the Frejz branding consultancy we help our clients create brands that connect to the hearts and minds of their customers. Contact us at www.frejz.biz if you'd like help with your brand strategy.