Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.
But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?
In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and...
In this final episode of the season, Afdhel and Bobby speak with environmentalist and founder of Parley for the Oceans, Cyrill Gutsch. Through brand partnerships, Parley's mission is to change the way we use fossil fuel plastics. We hear the variety of ways in which Parley are tackling the deadly...
Published 12/27/21
Bobby and Afdhel are joined by conceptual artist and provocateur Hank Willis Thomas with his For Freedoms colleague Emma Nuzzo. We hear how they work to turn traditional ad-space into provoking art pieces, designed to inspire civic discourse, in the hopes of uniting a polarised nation.
We believe...
Published 12/20/21