In this final episode of the season, Afdhel and Bobby speak with environmentalist and founder of Parley for the Oceans, Cyrill Gutsch. Through brand partnerships, Parley's mission is to change the way we use fossil fuel plastics. We hear the variety of ways in which Parley are tackling the deadly contamination of the planet’s most important ecosystems; our oceans. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the...

Bobby and Afdhel are joined by conceptual artist and provocateur Hank Willis Thomas with his For Freedoms colleague Emma Nuzzo. We hear how they work to turn traditional ad-space into provoking art pieces, designed to inspire civic discourse, in the hopes of uniting a polarised nation. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby...

“If you can play together, you can learn together” a phrase regularly used by Jason Mayden, Nike shoe designer, entrepreneur and kid at heart. In this episode Jason catches up with Bobby Jones on how he came to create Super Heroic, a business aimed at encouraging both parents and children alike, the importance of play. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real...

Former TV presenter and founder of the mindfulness app Happy Not Perfect, Poppy Jamie catches up with Bobby about the mental health crisis facing an entire generation and how we can change the way we look after our minds using the very technology that could be damaging them. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and...

In this episode we hear from the fantastic Robert Egger the nonprofit leader, speaker, activist and author of the brilliant book “Begging for Change”. Robert discusses his charitable work, proving what it means to have good at the centre of both a business plan and life. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and...

Making the world a kinder braver place is the professional and life goal of this week’s guest, Maya Smith. Bobby and Afdhel speak to Maya, the executive director of Lady Gaga's Born This Way foundation, about how we can maximise our chances to do good in both business and life, as well as the importance of elevating youth voices. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to...

Afdhel and Bobby are joined by Dao-Yi Chow, cofounder of iconic fashion label Public School, and Rachel Johnson, founder of Thomas Faison, to discuss how the power of fashion can spark social change. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the...

We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the...

A mass shooting took place on November 7, 2018, in Thousand Oaks, California, killing thirteen people, and the shooting’s impact has been far reaching, continuing to this day. One of the people affected was Blake Mycoskie, the Founder of TOMS, who immediately committed to pledging money and resources to end gun violence in the United States. Leading this initiative was Amy Smith, TOMS Chief Impact and Strategy Officer, who admits it was no easy task. She shares with us the brand’s evolution...

Patagonia has become the patron saint of purpose-led brands. Their commitment to ethical production, marketing, and sales of products is legendary among their legions of fans. Wendy Savage, their Director of Social Responsibility and a lifelong activist for social justice, oversees the relationships with the workers in the brand’s supply chain and shares how Patagonia has created an ethical model that it shares openly in hopes it will become a new norm for how to take care of workers and the...

With over 73 Oscar Nominations (and 18 wins) Participant Media is not only behind some of the most iconic movies of our time like Spotlight, An Inconvenient Truth and more, it also wants to create entertainment that inspires and compels social change. Chief Impact Officer Holly Gordon shares their process of choosing content that combines the power of a good story with opportunities for real-world impact and awareness around the most pressing global issues of our time. Check out our companion...

Kim Culmone, SVP Design at Mattel, and her team have led a remarkable transformation of the Barbie brand to become more inclusive and relevant to a new generation of children by creating the most diverse doll on the planet - a feat which landed her work on the cover of Time magazine and returned the doll to billion-dollar sales again. In this episode, Kim shares how her team boldly set out to make Mattel’s first gender-fluid doll, giving transgender kids the space to imagine a world without...

Call of Duty is one of the world’s biggest video game franchises, with over 100 million players around the world. But a little-known fact is that the Call of Duty Endowment supports veterans to help ensure they have access to high-quality employment when they return home. Dan Goldenberg, the endowment’s executive director at Activision, the parent company, shares how they are using the power of gaming to put over one hundred thousand veterans back to work. Check out our companion book Good is...

Sumaira “Sam” Latif, Procter and Gamble’s company accessibility leader in the UK, helps create innovative breakthroughs to make PandG’s products more accessible to more than 1 billion people living with disabilities. Sam’s passion for this work comes from personal experience - she is blind herself - and we learn more about her journey and the innovative ways she is helping this global giant become a force for growth and good. Check out our companion book Good is The New Cool: The Principles...

"It's time to reboot capitalism. And Purpose is the source code." Welcome to Good Is The New Cool: The Field recordings. In this opening episode, co-founders Bobby Jones and Afdhel Aziz discuss the extraordinary events and stories that inspired their new book The Principles Of Purpose. Drawing on their research of some of the most successful purpose-driven companies on the planet from visionary pioneers like Patagonia, TOMS and Participant Films to global giants like PandG, Mattel and...

Introducing Good Is The New Cool: The Field Recordings, where co-founders Bobby Jones and Afdhel Aziz take you on a journey to meet the men and women at the frontlines of the purpose revolution, who believe in business as a force for good. From leading entrepreneurs and world-renowned leaders to game-changing designers and award-winning marketers, each episode delves deep into their unique stories and one thing they all have in common, the desire and the courage to transform our world for...